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Bloggers, Brands, and Tourism Boards: A Guide to Successful Partnerships
Section 1: An Introduction to Working with Travel Brands and Tourism Boards
Introduction and Key Terminology
Press Trip vs. Partnership
The Do's and Don'ts of Approaching Partnerships
How to Decide When to Start Pitching
Choosing the Right Brands and Destinations
Section 2: Creating a Killer Media Kit
Media Kits: Why You Need One
What to Include in Your Media Kit
Media Kit Design Tips
Section 3: Crafting the Perfect Pitch
Identifying the Proper People to Pitch
How to Write an Effective Pitch
8 Sample Pitches That Worked
How to Ask for Money
How to Follow Up (and Deal with Rejection)
Section 4: Delivering on a Sponsored Trip
The Importance of Having Clear Expectations
4 Key Things to Remember on a Sponsored Trip
The Wrap-up Report: How to Conclude a Campaign Like a Pro
Section 5: Working on Social Campaigns
What is a Social Campaign?
How to Land a Social Campaign
3 Instagram Case Studies
Interview with Christine Amarose: On Finding Your Style and Becoming an Instagram Influencer
Section 6: Brand Ambassadorships
Ambassadorship Basics
How Ambassadorships Work
How to Land an Ambassadorship
Section 7: In-Depth Interviews
Adventurous Kate: Striking the Sponsored Trip Balance (19:36)
Katie Hammel: On Working With Bloggers
Expert Vagabond: On Long-Term Partnerships
Becki Enright: The View From Both Sides of the Fence (26:27)
Section 8: Conclusion
What if I'm Not Ready?
The Future of Blogger Partnerships
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How to Follow Up (and Deal with Rejection)
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